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About us

About us

A brand born from a dream

US is a family project created to break with the traditional view of urban fashion. We believe in a sustainable style with its own soul. Every piece we design is handmade in Barcelona, taking care of every detail to offer you timeless accessories that accompany you for life.

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Values of our brand


US is a brand of urban bags, handmade in Barcelona with functional design and soul.


01

Functional

02

Urban


03

Authentic


04

Universal

Design with local essence


Our journey began in 2020 with a first collection of winter collars that captivated everyone. That momentum led us to continue creating: spring collars, bags and accessories that play with colours, textures and contrasts. Today we remain true to our essence: handmade fashion, quality and customisable.



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What defines us

Beyond fashion, we believe in the numbers that tell our story: the experience, the dedication and the community we have built together.

100%
Conscious craftsmanship

+5
Years creating sustainable fashion

Km0
Suppliers and materials from here.


I am the Laia Martínez Arjona, a curious and creative soul who has always found in design a way to tell stories. Barcelona, with its constant energy and inspiration, has helped me shape a brand that is born from a passion for fashion and authenticity.

In my life, I combine two facets that, although very different, share the same essence: strength and perseverance. As a firefighter, I learn to face challenges with courage; as a designer, I transform this energy into collections of bags that go beyond being mere accessories.

Each piece is designed to accompany brave, confident, and unique individuals, becoming a reflection of their style and the stories they live day by day.

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